Bell Canada uses _____ segmentation to segment consumers in terms of how much leisure telephone calling they do.
A) behaviouristic
B) lifestyle
C) demographic
D) VALS

Question

Quizplus · Accepted Answer

Bell Canada is segmenting consumers based on their behavior of leisure telephone calling, which falls under behavioristic segmentation. Lifestyle segmentation would focus on broader lifestyle characteristics beyond just phone usage, demographic segmentation would group consumers based on age, income, gender, etc., and VALS segmentation would look at underlying values and motivations.

Bell Canada Uses _____ Segmentation to Segment Consumers in Terms