Oftentimes,changes in one's life lead a consumer to purchase products they have not used before.These consumers are considered to be:
A) brand explorers
B) favourable brand switchers
C) window shoppers
D) new category users

Question

Quizplus · Accepted Answer

New category users are consumers who are experiencing a change in their life, which prompts them to purchase products in a category they have not used before. They are exploring new options and expanding their repertoire of products. Favourable brand switchers, on the other hand, are consumers who switch to a different brand within a product category because they prefer it over their previous brand. Window shoppers are consumers who browse in stores but do not make any purchases. Brand explorers are individuals who seek out new brands within a product category, regardless of any changes in their life.

Oftentimes,changes in One's Life Lead a Consumer to Purchase Products