Campbell's Soup wishes to maintain consistent consumer purchase and consumption behavior without having to advertise too often or too heavily.They should focus their communications on:
A) brand loyalists
B) favourable brand switchers
C) other brand switchers
D) new category users

Question

Quizplus · Accepted Answer

Focusing on brand loyalists can help maintain consistent purchase and consumption behavior without the need for heavy advertising. Brand loyalists already have a preference for the Campbell's Soup brand and are likely to continue purchasing it without being swayed by competitors or excessive advertising.

Campbell's Soup Wishes to Maintain Consistent Consumer Purchase and Consumption