Developing a(n)________ allows the message to be more precisely delivered in a medium that has a higher proportion of the target audience.
A) detailed profile of the target market
B) study of consumer attitudes
C) evaluation of past promotional activity
D) substantial promotional budget

Question

Quizplus · Accepted Answer

Developing a detailed profile of the target market allows the marketer to understand who the target audience is, what they like, and what they respond to. This precision helps the marketer deliver the message more effectively in a medium that has a higher proportion of the target audience.

Developing A(n)________ Allows the Message to Be More Precisely Delivered