Which of the following statements about testimonials is true?
A) Progressive sales organizations rarely use testimonials.
B) To be valid, testimonials must be sworn before a notary in public.
C) Testimonials should be used only if they help to address a buyer's needs or concerns.
D) The most effective testimonials are generic, which makes them usable with more types of customers.
E) None of the above.

Question

Quizplus · Accepted Answer

Testimonials should only be used if they can help address a buyer's needs or concerns. This means that testimonials should be relevant to the buyer and provide specific examples of how the product or service solved a problem or met a need. Using testimonials that are unrelated to the buyer's concerns or needs can actually decrease the effectiveness of the sales message.

Which of the Following Statements About Testimonials Is True