The razor is an example of a product that appeals to both men and women but reveals that ___________.
A)The same product class cannot be used to attack different gender markets
B)By slightly altering a product you can attack different gender markets
C)There are different needs and wants for the same product category based on gender
D)Women are always different than men
E)Both by slightly altering a product you can attack different gender markets and there are different needs and wants for the same product category based on gender

Question

Quizplus · Accepted Answer

Gillette learned some years ago that generally, women don't like to use a man's razor, which they had to do for decades because no thought was given to differences in gender usage preference. Research in the 1980s revealed that most women viewed men's razors as too bulky, with too many bells and whistles, and not feminine in color or design.

The Razor Is an Example of a Product That Appeals