Baby boomers represent a huge segment of the population.There is some evidence that they,in their own minds,do not think they age.This is an example of _______.
A)Lack of aging
B)Age discrimination
C)Ethical dilemmas in segmentation through the calling of baby boomers older
D)Difference between chronological age and attitudinal age
E)Aging diagnostics of different groups of people

Question

Quizplus · Accepted Answer

Much of the research on baby boomers indicates that-at least in their minds-they don't age. Recall that a marketer must be cognizant of the difference between chronological age and attitudinal age. It is anticipated that this forever-young generation will enter the segment we would traditionally label as "older consumer" without an old outlook on life and the future. This has profound implications for marketers in that it turns on end the stereotypical approaches to what products are marketed to them and how they are marketed.

Baby Boomers Represent a Huge Segment of the Population