Some companies,like insurance and credit card,would like to target recent high school graduates as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation called _______.
A)Reachable-the ability to reach the segment in terms of communication
B)Responsiveness-the feeling that the market will buy more if targeted
C)Sufficient size-the size of the market is large enough to be worth considering
D)Measurable-information can be obtained about the market
E)None of these

Question

Quizplus · Accepted Answer

Firms must ask if the segment can be reached (both in terms of communication and physical product) in order to deliver the value of the product, and subsequently if it can be effectively and efficiently managed.

Some Companies,like Insurance and Credit Card,would Like to Target Recent