At one time,specialized companies catered to markets segmented by race.Today ______.
A)The segments are indistinguishable
B)The segments have declined in size
C)The segments have become targets of mainstream businesses that offer specialized products
D)The segments all buy the same products
E)The segments lack differentiation

Question

Quizplus · Accepted Answer

In years past, very few products were marketed specifically to the African-American segment other than by firms specializing only in that segment. Hair and beauty product pioneer Johnson Products, founded in 1954, was an early believer in the power of developing products such as Ultra Sheen, Afro Sheen, Classy Curl, and others that brought the company consistently double-digit sales increases throughout the 1970s and 1980s. Ultimately, the product line became so attractive that it was acquired by mainstream beauty care manufacturer L'Oréal and eventually by Wella Corporation, another broad-line marketer of beauty care products. Today, almost all major cosmetic and beauty aid firms, from Avon to P&G, market products specifically designed to appeal to this vital market segment.

At One Time,specialized Companies Catered to Markets Segmented by Race