Geographic segmentation is a useful but ________
A)Necessary criterion in all segmentation schemes
B)Insufficient criterion in and of itself
C)Overlooked method by many marketers
D)Unnecessary method in P2P marketing
E)All of these

Question

Quizplus · Accepted Answer

Geographic segmentation is useful but, in most instances, is an insufficient segmentation criterion in and of itself. Because people in the United States are extremely mobile and because the demand for many products is not determined by where a person lives, additional types of segmentation are needed to successfully target customers.

Geographic Segmentation Is a Useful but ________