Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.
A)The cost of the product and the quality
B)The way the 4Ps work with one another
C)The customer's needs and wants and what the product has to offer
D)The product and advertising
E)The salesperson and the customer at a personal level

Question

Quizplus · Accepted Answer

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between his or her needs and wants and what the product has to offer.

Positioning Relies on the Communication of One or More Sources