Marketers use geographic segmentation because ____________________.
A)People are different based on where they live
B)Geography determines one's likes and dislikes
C)Consumers respond differently to marketing strategies and programs based on where they live
D)The East Coast, West Coast, and Midwest are the most important market segments based on size
E)It is the most important way to segment markets

Question

Quizplus · Accepted Answer

One of the most straightforward approaches to segmentation is when evidence exists that consumers respond differently to marketing strategies and programs based on where they live.

Marketers Use Geographic Segmentation Because ____________________