When a company underpromises but overdelivers with respect to its services,it is said to be practicing ___________.
A)Inferior service management
B)Sandbagging
C)Customer salience management
D)Customer expectations management
E)None of these

Question

Quizplus · Accepted Answer

A fundamental rule in marketing is to not set customer expectations so high that they cannot be effectively met on a consistent basis. This is because it is always better to underpromise and overdeliver than the reverse scenario. This concept is often called customer expectations management.

When a Company Underpromises but Overdelivers with Respect to Its