Which of the following is true of marketing information systems (MIS)?
A)They develop and analyze new information about a market.
B)They are generally too costly and provide less information than a market research procedure.
C)They help marketing managers improve the marketing strategy planning process.
D)They cannot be combined with marketing research.
E)They generally take too long to get the desired information.

Question

Quizplus · Accepted Answer

Marketing managers need marketing research during any step in the marketing strategy planning process to make good marketing decisions or to improve implementation and control.

Which of the Following Is True of Marketing Information Systems