Which of the Following Statements About Marketing Research Is Accurate

Which of the following statements about marketing research is accurate?

A) It is an organized way of gathering and analyzing information marketing managers need.
B) It involves a wide range of techniques,including Internet searches,customer surveys,and more.
C) It is a department in most small companies.
D) It is only needed by producers who have long channels of distribution.
E) It is not considered an alternative to a marketing information system.