Which of the following statements about marketing information systems (MIS)is true?
A)The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B)They can be used to improve implementation and control.
C)A good MIS converts information into raw data.
D)An MIS provides an alternative to big data.
E)All these statements are true.

Question

Quizplus · Accepted Answer

Marketing managers may need marketing research,an MIS,or a combination of both to get the information they need to make decisions during any step in the marketing strategy planning process-or to improve implementation and control.

Which of the Following Statements About Marketing Information Systems (MIS)is