Procedures that develop and analyze new information to help marketing managers make decisions are called:
A) strategy planning.
B) operational planning.
C) analytical research.
D) marketing research.
E) statistical techniques.

Question

Quizplus · Accepted Answer

Marketing research involves the procedures for developing and analyzing new information to guide marketing decision-making. Strategy planning and operational planning involve broader organizational goal-setting and resource allocation, while analytical research and statistical techniques are specific methods used within marketing research.

Procedures That Develop and Analyze New Information to Help Marketing