Identify the INCORRECT statement about marketing research.
A) Most small companies have a separate marketing research department.
B) People in marketing research departments often rely on outside specialists.
C) Some nonprofit organizations have begun to use marketing research.
D) Marketing managers should be involved in design of marketing information system.
E) Marketing research may involve use of questionnaires, interviews with customers, experiments, etc.

Question

Quizplus · Accepted Answer

Most small companies do not have a separate marketing research department due to financial and resource constraints. They often rely on outsourcing or conducting informal research themselves.

Identify the INCORRECT Statement About Marketing Research