An organisation that develops a strategy with a clear vision of the customer's potential experience is implementing
A)a customer satisfaction model
B)customer relationship management
C)customer experience management
D)a customer complaints resolution model

Question

Quizplus · Accepted Answer

Customer experience management focuses on creating a positive and memorable experience for the customer. Developing a clear strategy with a vision of the customer's potential experience fits into this category. Customer satisfaction, CRM, and complaints resolution are all important factors in managing the customer experience, but developing a strategy with a strong focus on customer experience management is the best fit for this scenario.

An Organisation That Develops a Strategy with a Clear Vision