Customer Relationship Management is a business process that
A)categorises each customer
B)provides automation of customer service and reduces costs
C)combines strategy,process and technology to manage customer interaction
D)enables organisations to optimise the customer service experience

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is a process that combines strategy, process, and technology to manage customer interaction, improve customer experience, and optimize customer service. The aim of CRM is to build and maintain strong, lasting relationships with customers by providing personalized service and meeting their needs and expectations. It involves using data analysis, customer profiling, and segmentation to categorize each customer and create effective communication and marketing campaigns. CRM provides a platform for automation of customer service and communication, which ultimately reduces costs, enhances customer satisfaction, and increases revenue.

Customer Relationship Management Is a Business Process That