Which of the following is one of the five categories describing adopters of new products?
A) strivers
B) sluggards
C) brand loyalists
D) early majority

Question

Quizplus · Accepted Answer

The five categories describing adopters of new products, as outlined in the Diffusion of Innovations theory by Everett Rogers, are innovators, early adopters, early majority, late majority, and laggards. "Early majority" is one of these categories, indicating those who adopt a new product or technology just before the average person.

Which of the Following Is One of the Five Categories