Potential consumers experience a series of stages beginning with learning about a new product, trying it, and deciding whether or not to purchase it regularly. What are these series of stages known as?
A) consumer product life cycle
B) adoption process
C) total product usage or rejection
D) classification of shopping products

Question

Quizplus · Accepted Answer

The adoption process describes the stages through which potential consumers learn about a new product, try it, and decide whether to adopt it by making regular purchases.

Potential Consumers Experience a Series of Stages Beginning with Learning