What does the product development strategy of product positioning refer to?
A) consumers' perceptions of a product's attributes, uses, and quality, advantages and disadvantages
B) the attempt to increase sales of some existing products in some existing markets
C) a strategy that specifically concentrates on finding completely new markets for currently existing products
D) the introduction of new products into identifiable or established markets

Question

Quizplus · Accepted Answer

Product positioning refers to how consumers perceive a product in terms of its attributes, uses, quality, and its advantages and disadvantages compared to other products in the market.

What Does the Product Development Strategy of Product Positioning Refer