What is product cannibalization?
A) the expected outcome from the implementation of market penetration
B) the erosion of a competitor's market share
C) the erosion of an equity brand due to the brand strategy of a competitor
D) the erosion of sales due to other products in the same product line

Question

Quizplus · Accepted Answer

Product cannibalization refers to the decrease in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer. This typically happens when products are too similar and target the same customer base, leading to customers choosing one product over another within the same brand or product line, rather than capturing additional market share from competitors.

What Is Product Cannibalization