Why can product positioning be important to a new product development strategy?
A) because its results are shown by strong brand recognition, but not by brand insistence
B) because it is never used with family brands, only individual brands
C) because it reflects consumers' perceptions of the product's advantages and disadvantages
D) because the product is at eye level on the shelf, which allows an advantageous position

Question

Quizplus · Accepted Answer

Product positioning reflects consumers' perceptions of the product's advantages and disadvantages, which can inform the development strategy for the new product. By understanding how consumers perceive the product, the company can make informed decisions about how to position and market it for maximum success.

Why Can Product Positioning Be Important to a New Product