The ________ is said to have occurred when consumers appear to "forget" that they had disliked a message source,yet over time show that the message got across,effectively changing their attitudes towards a product.
A) mis-attribution effect
B) delayed-response effect
C) sleeper effect
D) negative disassociation

Question

Quizplus · Accepted Answer

The described phenomenon is called the sleeper effect. It occurs when consumers initially dislike a message source, but over time forget their dislike and the message itself becomes more persuasive. The mis-attribution effect refers to mistakenly assigning a certain emotion or attitude to the wrong source or stimulus. Delayed-response effect and negative disassociation are not related to this phenomenon.

The ________ Is Said to Have Occurred When Consumers Appear