The "Persuasion Knowledge Model" (PKM)suggests that:
A) consumers use their knowledge to exploit agents and persuade them to improve deals.
B) marketers exploit knowledge of attitudes to target consumer segments.
C) marketers exploit agent knowledge to target sales effectively.
D) consumers develop knowledge about persuasion and use this knowledge to cope with persuasive attempts.

Question

Quizplus · Accepted Answer

The PKM proposes that consumers develop knowledge about persuasion and use this knowledge to cope with persuasive attempts. This means that consumers become more aware of marketing techniques and are better equipped to resist them, which can lead to more informed decision-making. Option A is incorrect as it suggests consumers are using their knowledge to exploit agents, which is not the focus of the PKM. Option B is incorrect as it suggests marketers are using knowledge of attitudes to target consumer segments, which is not directly related to the PKM. Option C is incorrect as it suggests marketers are using agent knowledge to target sales effectively, which is not part of the PKM model.

The "Persuasion Knowledge Model" (PKM)suggests That