When Lush polls its customers regarding what new scent of bath bomb should be released,this is an example of:
A) customer co-creation.
B) content sourcing.
C) crowd funding.
D) permission marketing.

Question

Quizplus · Accepted Answer

Customer co-creation refers to involving customers in the innovation process, which is exactly what Lush is doing by polling their customers on their opinions for new scents. This process integrates the customers’ preferences to develop a product that better suits their needs and wants.

When Lush Polls Its Customers Regarding What New Scent of Bath