All of the following are true about the Frankfurt School theorists,EXCEPT:
A) the receiver is a passive "couch potato."
B) a message is perishable.
C) this school dominated mass communications in the latter half of the 20th century.
D) advertising is the process of transferring information to the buyer before the sale.

Question

Quizplus · Accepted Answer

While the Frankfurt School theorists were influential in the field of communication studies, they did not dominate mass communications in the latter half of the 20th century. This statement is not true. The other options are all ideas and concepts associated with the Frankfurt School, such as their criticisms of media and advertising, and their views on the role of the receiver in communication.

All of the Following Are True About the Frankfurt School