Issue-selling refers to packaging, presenting, and promoting plans and ideas in ways that make them more appealing to the target audience.

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Issue-selling is a marketing technique that involves presenting proposals or ideas in persuasive ways to create interest and support among target audiences. It aims to make an idea or plan more appealing to the intended audience by emphasizing its positive qualities and benefits.

Issue-Selling Refers to Packaging, Presenting, and Promoting Plans and Ideas