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Which of the Following Is an Advantage of Using the Radio

Question 64

Multiple Choice

Which of the following is an advantage of using the radio as a media vehicle?


A) Combines sight, sound, and music
B) Highly personal
C) Ability to change message quickly
D) High quality graphics/reproduction
E) Many ad sizes available
According to Ad Lab 9-B, the advantages of using the radio as a media vehicle are:
(a) intimacy
(b) loyal following
(c) ability to change message quickly

Correct Answer:

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