_____,one of the elements of the media mix,refers to the various targets of a media plan: trade and consumer audiences; global,national,or regional audiences; ethnic and socioeconomic groups; or other stakeholders.
A) Methodology
B) Mechanics
C) Markets
D) Money
E) Media

Question

Quizplus · Accepted Answer

Many factors go into developing an effective media strategy. For simplicity and ease of memory, they have been sorted into five categories and given them the alliterative moniker of the five Ms (5Ms): markets, money, media, mechanics, and methodology. Markets refers to the various targets of a media plan: trade and consumer audiences; global, national, or regional audiences; ethnic and socioeconomic groups; or other stakeholders.

_____,One of the Elements of the Media Mix,refers to the Various