Viral ads are posted at a Web site or in Facebook,with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

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A popular tool employed on the Web is the viral ad. Viral ads are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares the ad with dozens or even hundreds of others. Because sharing is the critical factor in whether a viral campaign succeeds, production of viral videos differs from ordinary video production in several key ways.

Viral Ads Are Posted at a Web Site or in Facebook,with