Which of the following is the reason why radio is the least expensive electronic medium to produce?
A) Radio commercial production does not need artists to perform live, thus reducing costs.
B) The Federal Communications Commission controls the cost of radio commercials.
C) Equipment and labor costs are lower than that required for other electronic media.
D) Music does not affect the cost of radio commercials.
E) Talent does not influence the effectiveness of radio commercials.

Question

Quizplus · Accepted Answer

Radio is the least expensive electronic medium to produce. Equipment and labor costs are less than for, say, TV production. There's no need for hairstylists, makeup artists, or cue-card holders. The primary control factors in producing radio spots, therefore, are the costs of talent and music.

Which of the Following Is the Reason Why Radio Is