Which of the following is true of the first step in the print production process?
A) An advertising budget is established.
B) Approved creative concepts are submitted to the production department.
C) Storyboards are shown to the advertiser for approval.
D) The ad concept is approved.
E) The product's feature, benefits, and advantages are determined.

Question

Quizplus · Accepted Answer

The first step, preproduction, begins when the creative department submits the approved creative concepts-rough or comprehensive layout and copy-to the production department.

Which of the Following Is True of the First Step