Which of the following is true of typefaces for print ads?
A) Type styles are selected to compensate for low quality copy.
B) Good type selection can create interest and attract readers.
C) Art directors select type styles to fill more space in the ad.
D) Good type selection can adequately compensate for a weak headline.
E) Inappropriate illustrations can be tempered by the use of attractive type styles.

Question

Quizplus · Accepted Answer

Art directors select type styles to enhance the desired personality of the product and complement the tone of the ad. Typefaces affect an ad's appearance, design, and readability. Good type selection can't compensate for a weak headline, poor body copy, or an inappropriate illustration, but it can create interest and attract readers.

Which of the Following Is True of Typefaces for Print