Question 1

Why should the design of a package be kept simple?

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Question 2

How do advertisers conduct promotion on taxicab exteriors?

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Question 3

What are exhibitive media?

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Question 4

What are some of the reasons why advertisers change the packaging of products?

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Question 5

The owner of a moderately sized local business has decided to advertise in the Yellow Pages. This advertiser will need to:
A)create an ad as graphical as he or she can afford.
B)tell customers how to make the purchase and not why they should purchase.
C)be persuasive enough to convince people to visit his or her establishment.
D)design an ad at least one panel larger than any of his or her direct competitors' ads.
E)avoid competition because the Yellow Pages logo is not trademarked.

Accepted Answer

In Yellow Pages ads, content is most important. The ad should tell people how to make the purchase, not why. As with most advertising media, the larger the ad, the more attention it attracts.

Question 6

Why do experts refer to billboards as the "last mass medium?"

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Question 7

Describe the standardization of the outdoor advertising business in the United States.

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Question 8

Which of the following is the term used for an emerging media that helps companies benefit from an association with top films and big-name actors?
A)Yellow Pages
B)Directories
C)Specialty advertising
D)Product placement
E)Premiums

Accepted Answer

Increasingly, product placement in the multibillion-dollar movie industry has become an important advertising medium. By getting their brands appearances, and sometimes roles, in movies, companies benefit from the association with top films and big-name actors.

Question 9

Explain the process of buying transit advertising.

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Question 10

Why is packaging design as important as advertising in building a product's brand image?

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Question 11

_____, a type of supplementary media, are often the sole advertising medium for local businesses, and nearly 85 percent of the total revenue is derived from them.
A)Premiums
B)Advertising specialty
C)Business-to-business specialty
D)Junior posters
E)Yellow Pages

Accepted Answer

Yellow Pages are often the sole advertising medium for local businesses, and nearly 85 percent of Yellow Pages revenue is derived from local advertisers.

Question 12

_____, an emerging media, refers to paying a fee to have the product written into a movie or program.
A)Image advertising
B)Product spillover
C)Advertising specialty
D)Premium
E)Product placement

Accepted Answer

Another way to reach movie and television audiences is to pay a fee to have the product written into the movie or program. Such product placement is becoming more common.

Question 13

Briefly describe the use of mobile billboards, electronic signs, display panels, parking meters and public phones as advertising media in the United States.

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Question 14

Describe the environmental issues associated with packaging.

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Question 15

Describe some of the forms of emerging advertising media.

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Question 16

What is meant by bus-o-rama signs?

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Question 17

What are junior posters?

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Question 18

Briefly describe transit advertising.

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Question 19

Advertising in movie theaters, known as _____, is becoming attractive to marketers although some movie-going audiences resent watching ads.
A)cinema advertising
B)product placement
C)premiums
D)ad pretesting
E)advertising specialty

Accepted Answer

Advertising in movie theaters (cinema advertising) is a growing but controversial practice. Although some movie-going audiences resent watching ads, cinema advertising is becoming more and more attractive to marketers.

Question 20

Briefly describe bulletins as a type of outdoor advertising.

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Quiz 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc