The owner of a moderately sized local business has decided to advertise in the Yellow Pages. This advertiser will need to:
A)create an ad as graphical as he or she can afford.
B)tell customers how to make the purchase and not why they should purchase.
C)be persuasive enough to convince people to visit his or her establishment.
D)design an ad at least one panel larger than any of his or her direct competitors' ads.
E)avoid competition because the Yellow Pages logo is not trademarked.

Question

Quizplus · Accepted Answer

In Yellow Pages ads, content is most important. The ad should tell people how to make the purchase, not why. As with most advertising media, the larger the ad, the more attention it attracts.

The Owner of a Moderately Sized Local Business Has Decided