Question 1

The 30-sheet poster panel is also known as the spectacular.

Accepted Answer

The 30-sheet poster panel, also known as the standard billboard, is less costly per unit and is the basic outdoor advertising structure.

Question 2

Exhibitive media is a cross between traditional billboards and transit advertising.

Accepted Answer

Exhibitive media are designed specifically to help bring customers eyeball-to-eyeball with the product-often at the point of sale or close to it.

Question 3

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Accepted Answer

Generally, the package's design should be kept simple for three reasons: typical packaging materials (such as corrugated cardboard) cannot support high-resolution printing, intricate folding and die-cutting can be very expensive, and packaging that requires exact folding and fitting often creates excessive assembly costs and leads to structural challenges that most cost-effective packaging materials cannot support.

Question 4

A premium, also known as an advertising specialty, bear an advertising message.

Accepted Answer

An advertising specialty is different from a premium. Premiums are also promotional products; they are typically more valuable and usually bear no advertising message.

Question 5

In an integrated marketing communications program, outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

Accepted Answer

Outdoor advertising may be used for a variety of purposes. But, in an integrated marketing communications program, outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

Question 6

To stop traffic, a booth at a trade show should be highly decorative.

Accepted Answer

To stop traffic, a booth must be simple and attractive and have good lighting and a large visual. It should also provide a comfortable atmosphere to promote conversation between salespeople and prospects.

Question 7

Rates for transit advertising are the same irrespective of the length and saturation of the showing and the size of the space.

Accepted Answer

The cost of transit advertising depends on the length and saturation of the showing and the size of the space. Rates vary extensively, depending primarily on the size of the transit system. Advertisers get rates for specific markets from local transit companies.

Question 8

The Highway Beautification Act of 1965 controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

Accepted Answer

The Highway Beautification Act of 1965 controls outdoor advertising on U.S. interstate highways and other federally subsidized highways. It was enacted partly in response to consumer complaints that outdoor advertising was spoiling the environment. Over 700,000 billboards were removed by 1991, the year Congress banned the construction of new billboards on all scenic portions of interstate highways.

Question 9

On-premise signs, a form of out-of-home media, provide good market coverage and are an organized medium.

Accepted Answer

The most common form of out-of-home media are on-premise signs, which promote goods and services, or identify a place of business, on the property where the sign is located. On-premise signs are important for helping us find a place of business, but they do not provide any kind of market coverage, and they are not an organized medium.

Question 10

Variations of bulletin structures include temperature units called digital displays.

Accepted Answer

Some bulletin structures are three-dimensional or embellished by extensions (or cutouts) that stretch beyond the frames of the structure. Variations include cutout letters, backlighting, moving messages, and electronic time and temperature units called jump clocks.

Question 11

The spectacular is less costly per unit and is the basic outdoor advertising structure.

Accepted Answer

The 30-sheet poster panel is less costly per unit and is the basic outdoor advertising structure. A poster consists of blank panels with a standardized size and border. Its message is first printed at a lithography or screen plant on large sheets of paper, then mounted by hand on the panel.

Question 12

Around the globe, marketers use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Accepted Answer

Today, around the globe, marketers use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Question 13

Designers change product packaging very gradually to avoid confusing consumers.

Accepted Answer

Advertisers spend millions researching and promoting new images. And packages have to reflect a contemporary brand image consistent with constantly changing consumer perceptions and desires. However, marketers should always exercise caution. Designers often change packaging very gradually to avoid confusing consumers.

Question 14

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

Accepted Answer

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly. Each lead should be evaluated as to the prospect's readiness to receive another contact. The resulting lead list is the link to future sales and augments the company's prospect database.

Question 15

Bulletins, a type of outdoor advertising, are created as a whole and then hung on the billboard structure.

Accepted Answer

Bulletins, a type of outdoor advertising, measure 14 by 48 feet, plus any extensions, and may carry either painted or printed messages. They are created in sections in the plant's shop and then brought to the site, where they are assembled and hung on the billboard structure.

Question 16

In some cities, advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

Accepted Answer

In some cities, advertisers gain complete domination by buying the basic bus-all the inside space on a group of buses.

Question 17

Inside cards, a type of transit advertising, are printed on high-grade cardboard and often varnished for weather resistance.

Accepted Answer

Outside posters are printed on high-grade cardboard and often varnished for weather resistance. The most widely used outside posters are on the side, rear, and front of a bus.

Question 18

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

Accepted Answer

The construction of trade-show booths and exhibits has become a major factor in sales promotion plans. To stop traffic, a booth must be simple and attractive and have good lighting and a large visual.

Question 19

Inside car-end posters, a type of transit advertising, are usually larger than inside cars, but sizes vary.

Accepted Answer

Inside car-end posters (in bulkhead positions), a type of transit advertising, are usually larger than inside cards, but sizes vary. The end and side positions carry premium rates.

Question 20

Bar coding technology allows materials to be tracked, posted, and authenticated, all by computer.

Accepted Answer

Bar coding technology allows materials to be tracked, posted, and authenticated, all by computer.

Quiz 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

The 30-sheet poster panel is also known as the spectacular.

Exhibitive media is a cross between traditional billboards and transit advertising.

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

A premium, also known as an advertising specialty, bear an advertising message.

In an integrated marketing communications program, outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

To stop traffic, a booth at a trade show should be highly decorative.

Rates for transit advertising are the same irrespective of the length and saturation of the showing and the size of the space.

The Highway Beautification Act of 1965 controls outdoor advertising on U.S. interstate highways and other federally subsidized highways.

On-premise signs, a form of out-of-home media, provide good market coverage and are an organized medium.

Variations of bulletin structures include temperature units called digital displays.

The spectacular is less costly per unit and is the basic outdoor advertising structure.

Around the globe, marketers use outdoor media to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Designers change product packaging very gradually to avoid confusing consumers.

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

Bulletins, a type of outdoor advertising, are created as a whole and then hung on the billboard structure.

In some cities, advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

Inside cards, a type of transit advertising, are printed on high-grade cardboard and often varnished for weather resistance.

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

Inside car-end posters, a type of transit advertising, are usually larger than inside cars, but sizes vary.

Bar coding technology allows materials to be tracked, posted, and authenticated, all by computer.