Question 1

The difference between blogs and microblogs is that:
A)blogs are organized in reverse chronological order.
B)microblogs allow users to use only 140 characters of text in their posts.
C)blogs are not opinionated in nature.
D)microblogs can be multimedia in nature.
E)microblogs are personal in nature.

Accepted Answer

Much like blogs, microblogs are organized in reverse chronological order, but users are allowed only 140 characters of text in their posts.

Question 2

Users of microblogs are allowed only _____ characters of text in their posts.
A)500
B)200
C)65
D)140
E)100

Accepted Answer

Much like blogs, microblogs are organized in reverse chronological order, but users are allowed only 140 characters of text in their posts (or tweets).

Question 3

WordPress is an example of a(n):
A)global positioning system.
B)blog content management systems.
C)third-party ad servers.
D)classified ad Web site.
E)affiliate marketing program.

Accepted Answer

WordPress and Blogger (owned by Google) are two of the common blog content management systems (CMSs).

Question 4

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and Web site traffic to give a view of the makeup of the brand's customers?
A)Software as a service
B)Global positioning system
C)Social bookmarking
D)CAPTCHA
E)Really simple syndication

Accepted Answer

Software as a service technology(SaaS) allows marketers to truly harness the power of social media data. It is so powerful that it can take data from the marketers existing databases along with data from third-party data providers and Web site traffic to give a view of the makeup of the brand's customers.

Question 5

Which of the following is true about social media?
A)It consists of 20 percent planning and 80 percent execution.
B)It is not labor- and resource-intensive.
C)The consumption is inherently passive in the case of social media.
D)Social media has eliminated the human element from advertising and marketing.
E)The consumption in the case of social media is active and not passive.

Accepted Answer

One of the biggest differences of social media to traditional media is that social media consists of 20 percent planning and 80 percent execution and management, whereas traditional media is exact opposite 80 percent planning and 20 percent execution and management.

Question 6

Social media differs from traditional media, in that social media:
A)is not resource intensive.
B)is not labor intensive.
C)does not bring with it large media costs.
D)sites are paid for.
E)consists of 80 percent planning and 20 percent execution and management.

Accepted Answer

Social media is more labor- and resource-intensive than traditional media. The plus side to that equation is that social does not bring with it large media costs, unlike that of traditional media.

Question 7

_____ is the act of self-classification with key words that make content easier to search for and therefore find.
A)Posting
B)Tagging
C)Poking
D)Trending
E)Pinging

Accepted Answer

A once popular form of sharing content on the Web, social bookmarking has recently not been as popular. However, out of this form of social media came a very important categorization tool-tagging. Tagging is the act of self-classification with key words that make content easier to search for and therefore find.

Question 8

A wiki is best defined as:
A)a Web site that typically acts as brokers for advertisers and Web sites.
B)a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page.
C)a reverse chronological journaling site.
D)a user-collaborated content site, typically text in nature.
E)a little billboard that spreads across the top or bottom of the Web page.

Accepted Answer

A wiki is a user-collaborated content site, typically text in nature. It allows the community to create, edit, or delete content.

Question 9

An online platform, Click Your Way, is typically designed for people to share their lives with their friends through pictures. This platform is an example of a(n):
A)affiliate marketing program.
B)third-party ad server.
C)banner.
D)button.
E)social networking site.

Accepted Answer

The darling of social media, social networking is the term used to describe those Web sites where people congregate based on some shared interest.

Question 10

Which of the following is true about blogs?
A)Typically blogs are personal in nature.
B)Blogs are not multimedia in nature.
C)Web sites cannot use the blog format for their homepage.
D)Bloggers are allowed to use up to 140 characters of text in their blogs.
E)Blogs are not opinionated in nature.

Accepted Answer

A blog is a reverse chronological journaling site. Typically blogs are personal in nature.

Question 11

Tagging, the categorization tool, originated from _____.
A)microblogs
B)wiki
C)blogs
D)forums
E)social bookmarking

Accepted Answer

A once popular form of sharing content on the Web, social bookmarking has recently not been as popular. However, out of this form of social media came a very important categorization tool-tagging.

Question 12

The similarity between blogs and microblogs is that:
A)they are organized in reverse chronological order.
B)they allow users to use only 140 characters of text in their posts.
C)they do not restrict the number of characters that users can use in their posts.
D)they cannot be multimedia in nature.
E)they are not opinionated in nature.

Accepted Answer

Much like blogs, microblogs are organized in reverse chronological order, but users are allowed only 140 characters of text in their posts.

Question 13

Which of the following is true about traditional media?
A)It consists of 80 percent planning and 20 percent execution.
B)It is more labor- and resource-intensive as compared to social media.
C)It does not bring with it large media costs.
D)It typically uses a distributed network to deliver content.
E)The consumption is inherently active in the case of traditional media.

Accepted Answer

One of the biggest differences of social media to traditional media is that social media consists of 20 percent planning and 80 percent execution and management, whereas traditional media is exact opposite 80 percent planning and 20 percent execution and management.

Question 14

A _____ is typically referred to as a reverse chronological journaling site.
A)wiki
B)blog
C)forum
D)button
E)podcast

Accepted Answer

A blog is a reverse chronological journaling site.

Question 15

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.
A)Application protocol interface
B)Really simple syndication
C)Global positioning system
D)WordPress
E)Interstitial

Accepted Answer

Really Simple Syndication (RSS) is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

Question 16

The similarity between a blog and social bookmarking is that:
A)they are not opinionated in nature.
B)they allow users to use only 140 characters of text in their posts.
C)they are used to share content on the Web.
D)they cannot be multimedia in nature.
E)they do not allow any form of tagging.

Accepted Answer

The similarity between a blog and social bookmarking is that they are used to share content on the Web.

Question 17

A blog is best defined as:
A)a Web site primarily involved in tracking people's behavior on the Internet.
B)a Web site that typically acts as brokers for advertisers and Web sites.
C)a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page.
D)a little billboard that spreads across the top or bottom of the Web page.
E)a reverse chronological journaling site.

Accepted Answer

A blog is a reverse chronological journaling site.

Question 18

Which of the following is most likely to be the reason behind the inability of advertisers to take advantage of the feedback mechanism provided by social media?
A)Lack of the human element
B)Use of the centralized network to deliver content
C)Lack of resources
D)Predominantly passive nature of consumption
E)Inability to be labor- and resource-intensive.

Accepted Answer

The unprecedented feedback mechanism is the advertiser's holy grail; however, most advertisers haven't had the wherewithal to truly take advantage of this opportunity. There might be a number of explanations as to why, but most likely the reasons stem from a lack of resources and not enough understanding about how some indirect measures, like brand likability, ultimately affect the companies' bottom line.

Question 19

The company Fastest Link First provides an online platform where people can get together and share their business ideas with one another. On the basis of this information, it would be most accurate to say that this platform is an example of a(n):
A)affiliate marketing program.
B)third-party ad server.
C)banner.
D)button.
E)social networking site.

Accepted Answer

The darling of social media, social networking is the term used to describe those Web sites where people congregate based on some shared interest.

Question 20

_____ is the term used to describe those Web sites where people congregate based on some shared interest.
A)Social bookmarking
B)Schmoozing
C)Trending
D)Emailing
E)Social networking

Accepted Answer

The darling of social media, social networking is the term used to describe those Web sites where people congregate based on some shared interest.

Quiz 17: Introducing Social Media

The difference between blogs and microblogs is that:

Users of microblogs are allowed only _____ characters of text in their posts.

WordPress is an example of a(n) :

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and Web site traffic to give a view of the makeup of the brand's customers?

Which of the following is true about social media?

Social media differs from traditional media, in that social media:

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

A wiki is best defined as:

An online platform, Click Your Way, is typically designed for people to share their lives with their friends through pictures. This platform is an example of a(n) :

Which of the following is true about blogs?

Tagging, the categorization tool, originated from _____.

The similarity between blogs and microblogs is that:

Which of the following is true about traditional media?

A _____ is typically referred to as a reverse chronological journaling site.

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

The similarity between a blog and social bookmarking is that:

A blog is best defined as:

Which of the following is most likely to be the reason behind the inability of advertisers to take advantage of the feedback mechanism provided by social media?

The company Fastest Link First provides an online platform where people can get together and share their business ideas with one another. On the basis of this information, it would be most accurate to say that this platform is an example of a(n) :

_____ is the term used to describe those Web sites where people congregate based on some shared interest.