Which of the following is most likely to be the reason behind the inability of advertisers to take advantage of the feedback mechanism provided by social media?
A) Lack of the human element.
B) Use of the centralized network to deliver content.
C) Lack of resources.
D) Predominantly passive nature of consumption.
E) Inability to be labor- and resource-intensive.

Question

Quizplus · Accepted Answer

The unprecedented feedback mechanism is the advertiser's holy grail; however, most advertisers haven't had the wherewithal to truly take advantage of this opportunity. There might be a number of explanations as to why, but most likely the reasons stem from a lack of resources and not enough understanding about how some indirect measures, like brand likability, ultimately affect the companies' bottom line.

Which of the Following Is Most Likely to Be the Reason