Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and web site traffic to give a view of the makeup of the brand's customers?
A) Software as a service
B) Global positioning system
C) Social bookmarking
D) CAPTCHA
E) Really simple syndication

Question

Quizplus · Accepted Answer

Software as a service technology (SaaS) allows marketers to truly harness the power of social media data. It is so powerful that it can take data from the marketers existing databases along with data from third-party data providers and web site traffic to give a view of the makeup of the brand's customers.

Which of the Following Technologies Is Capable of Taking Data