Dunkin' Donuts uses __________ advertising when it tells people that "hard-working" people prefer their coffee over the high-priced Starbucks.
A)comparative
B)informative
C)reminder-oriented
D)corporate

Question

Quizplus · Accepted Answer

Dunkin' Donuts is using comparative advertising by directly comparing their product to Starbucks and positioning themselves as the more accessible, affordable option for hard-working people.

Dunkin' Donuts Uses __________ Advertising When It Tells People That