________ involves the use of innovative,low-cost marketing efforts to attract customer attention.
A)Trade promotion
B)Guerrilla marketing
C)Creative selling
D)Institutional advertising

Question

Quizplus · Accepted Answer

Guerrilla marketing involves using unconventional and creative tactics to promote a product or service, often using low-cost or even free methods to generate buzz and attract customer attention. This can include creating viral social media campaigns, staging publicity stunts or events, or using street art and graffiti to create brand recognition.

________ Involves the Use of Innovative,low-Cost Marketing Efforts to Attract