A paid, nonpersonal sales communication usually directed at a large number of potential buyers is ______.
A) the media mix
B) sales promotion
C) advertising
D) publicity

Question

Quizplus · Accepted Answer

Advertising is a paid, nonpersonal sales communication meant for a large group of potential buyers. Sales promotion involves short-term incentives to encourage purchases, while publicity is nonpaid communication about an organization or its products. The media mix is the combination of different types of marketing communication used to reach a target audience.

A Paid, Nonpersonal Sales Communication Usually Directed at a Large