______ is a form of promotional strategy that focuses on advertising, sales promotion, direct marketing, and public relations.
A) Personal selling
B) Nonpersonal selling
C) Product distribution
D) Buyer communication

Question

Quizplus · Accepted Answer

Nonpersonal selling includes advertising, sales promotion, direct marketing, and public relations, which are all promotional strategies that do not involve face-to-face interactions with potential customers. Personal selling, on the other hand, involves direct communication between a salesperson and a potential customer. Product distribution and buyer communication are not related to the given concept.

______ Is a Form of Promotional Strategy That Focuses on Advertising