______ involves the use of innovative, low-cost marketing efforts to attract customer attention.
A) Trade promotion
B) Institutional advertising
C) Creative selling
D) Guerrilla marketing

Question

Quizplus · Accepted Answer

Guerrilla marketing involves using creative and unconventional marketing tactics to reach consumers in unexpected ways, typically with low-cost efforts. It is often used by small businesses or companies with limited marketing budgets who want to stand out in the competitive market. Trade promotion refers to marketing activities focused on retailers, while institutional advertising is aimed at promoting the overall brand image rather than specific products. Creative selling refers to the techniques used by salespeople to persuade customers to make a purchase. Therefore, the best choice for the given definition is D) Guerrilla marketing.

______ Involves the Use of Innovative, Low-Cost Marketing Efforts to Attract