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Exploring Marketing Research Study Set 1
Quiz 19: Editing and Coding: Transforming Raw Data Into Information
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Question 61
Short Answer
When a word or a short phrase can be associated with a numeric code,this code is called a(n)____________________.
Question 62
Essay
Explain how researchers handle missing data.
Question 63
Short Answer
The activity of transferring data from a research project to computers is called ____________________.
Question 64
Essay
Compare and contrast list-wise deletion and pair-wise deletion methods for handling missing data and discuss which one is used most today.
Question 65
Essay
Discuss the two basic rules for code construction.
Question 66
Short Answer
A(n)____________________ documents the location of each variable in a data matrix.
Question 67
Essay
Define field editing and list the three things a field supervisor is looking for when conducting field editing.
Question 68
Short Answer
Assigning numbers to edited data is known as ____________________.
Question 69
Short Answer
A collection of related records that make up a data set is called a(n)____________________.
Question 70
Short Answer
A coding scheme that has a code for all possible responses is said to be ____________________.
Question 71
Short Answer
Constructing coding categories by tallying a small number of responses to a particular question is known as ____________________.
Question 72
Essay
Discuss the elements of data files,such as field,string characters,record,data file,and value label.
Question 73
Short Answer
A method of handling missing data in which only the actual variables for a respondent that do not contain information are eliminated from use in statistical analyses is called ____________________.