Question 1

Speed of data collection is one of the advantages of phone interviews.

Accepted Answer

Phone interviews allow for quick and efficient data collection since they do not require the time and resources needed for in-person interviews.

Question 2

In a mall-interview,the interviewer is trying to assemble a representative sample of the total population of people in the city.

Accepted Answer

Each mall has its own target market's characteristics,and there is likely to be a larger bias than with careful household probability sampling.

Question 3

Mail surveys allow respondents to check facts that they may be unable to recall.

Accepted Answer

Mail surveys provide respondents with the opportunity to take their time and check relevant information or facts before responding, which can help to increase the accuracy and reliability of their responses.

Question 4

Mail surveys can reach geographically dispersed respondents who are otherwise difficult to contact.

Accepted Answer

Mail surveys can be sent to respondents' physical addresses, allowing for greater reach even if they are located in different areas.

Question 5

The interaction between an interviewer and a respondent decreases the chances that the respondent will answer all of the survey questions over what would be likely to occur in a mail survey.

Accepted Answer

The social interaction between a well-trained interviewer and a respondent in a personal interview increases the likelihood that the respondent will answer all the items on the questionnaire.

Question 6

One way to increase response rates in mail surveys is through multiple contacts with the potential respondents.

Accepted Answer

Multiple contacts, such as sending reminder notices or follow-up letters, have been shown to increase response rates in mail surveys.

Question 7

One major advantage of Internet surveys is the computer's ability to sequence questions based on previous responses.

Accepted Answer

Internet surveys can use conditional logic to sequence questions based on previous responses, which helps to improve the accuracy and efficiency of the survey process.

Question 8

Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent.

Accepted Answer

Interactive survey approaches involve direct interaction between interviewer and respondent, allowing for more dynamic and in-depth data collection.

Question 9

An Internet survey is the same thing as an e-mail survey.

Accepted Answer

E-mail surveys involve making the questionnaire available to a potential respondent via e-mail,whereas an Internet survey is a self-administered questionnaire posted on a Web site.An e-mail can include a hyperlink within the body of an e-mail that directs the respondent to a Wet site that contains the questionnaire,in essence,making the e-mail an Internet survey at this point.

Question 10

The Internet is an excellent medium for the presentation of visual materials in surveys.

Accepted Answer

The Internet allows for the easy presentation of visually appealing graphics and images in surveys, making it an excellent medium for this purpose.

Question 11

The presence of an interviewer typically decreases the response rate over what typically happens in a mail survey.

Accepted Answer

It typically increases the response rate over what typically happens in a mail survey.

Question 12

Door-to-door interviews are still used heavily by marketing researchers.

Accepted Answer

Door-to-door interviews are becoming a thing of the past due to security reasons or executives who are too busy to grant personal interviews during business hours.

Question 13

The basic calculation for obtaining a response rate is to count the number of eligible people who were asked to participate in the survey,then divide that by the number of questionnaires returned or completed.

Accepted Answer

The basic calculation for obtaining a response rate is to count the number of questionnaires returned or completed,then divide that by the number of eligible people who were asked to participate in the survey.

Question 14

Personal interviews are typically less costly per respondent than telephone surveys.

Accepted Answer

Personal interviews are expensive,generally substantially more costly than mail,e-mail,Internet,and phone surveys.

Question 15

One of the most important advantage of personal interviews is the opportunity for feedback.

Accepted Answer

Personal interviews allow for direct communication between the interviewer and interviewee, providing the opportunity for immediate feedback and clarification on answers. This feedback can be valuable for both parties to improve their communication and understanding.

Question 16

The first paragraph of a cover letter that accompanies a questionnaire should explain why the study is important.

Accepted Answer

The first paragraph of a cover letter accompanying a questionnaire should provide the reader with an explanation of the purpose of the study and why it is important. This helps to engage the reader and motivate them to participate in the survey.

Question 17

Computer technology allows responses to telephone interviews to be entered directly into the computer in a process known as direct entry interviewing (DEI).

Accepted Answer

This is known as computer-assisted telephone interviewing (CATI).

Question 18

Respondents are typically less willing to answer potentially embarrassing questions in a phone interview than in a face-to-face interview.

Accepted Answer

They may be more willing to answer these types of questions.

Question 19

The personal interview is especially useful for obtaining unstructured information.

Accepted Answer

The personal interview allows for open-ended questions and the interviewer can probe for more details or follow-up on interesting responses, making it ideal for obtaining unstructured information.

Question 20

Callbacks are attempts to reconnect individuals selected for the sample who were not available initially.

Accepted Answer

Callbacks involve attempting to reconnect with individuals who were selected for the sample but weren't available initially. This is done to improve the representativeness of the sample and reduce potential bias introduced by nonresponse.

Quiz 9: Survey Research: Basic Methods of Communication With Respondents