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Exploring Marketing Research Study Set 1
Quiz 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up
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Question 1
True/False
The most common independent variable for line charts is time.
Question 2
True/False
Six slices in a pie chart is a typical maximum.
Question 3
True/False
Only research reports that are customized for the project it represents can be formally called "research reports."
Question 4
True/False
The bulk of a research report should be contained in the "results" section of the report.
Question 5
True/False
The limitations of the research study should not be discussed in the research report.
Question 6
True/False
Research reports are a form of technical writing.
Question 7
True/False
The letter of authorization is a letter to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it.
Question 8
True/False
Graphics used in a research report do not need to be interpreted for the reader in the text of the report.
Question 9
True/False
The outline for a basic research report is the same as that for an applied research report.
Question 10
True/False
Highly technical sections of the research report should be presented in the appendix of the report.
Question 11
True/False
The boxheads of a table contain the captions for the rows of the table.
Question 12
True/False
The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.
Question 13
True/False
The summary of the research report should be written before the report itself is written.
Question 14
True/False
Just to be safe,the general rule is to include all the parts of a formal research report for all projects and leave it up to the client to decide which information is useful.